doug thompson north face

doug thompson north face

Inspired by the principles of Norwegian philosopher Arne Nss, he established the Foundation for Deep Ecology in 1990, concerned with re-establishing man as a member of the natural world and not its master. Doug Tompkins, founder of Esprit and The North Face, is seen in a 2006 file photo at his organic garden near Pumalin Park in Chile. There werent too many dull moments.. In the next decade, The Conservation Land Trust added another 700,000 acres (280,000ha) in nearly contiguous parcels to create Pumaln Park, which eventually stretched from the Corcovado Gulf to the Andes mountains, over an area of 800,000 acres. It is easy for this to happen, said Hartmann. [17] By 1978, sales topped $100 million a year and the company had formed partnerships in Germany and Hong Kong. Who was Douglas Tompkins, the founder of The North Face, Deep Ecology: Living as if Nature Mattered, Creative Commons Attribuzione - Non commerciale - Non opere derivate 4.0 Internazionale. [12] Two years later, Tompkins sold out his stake to Kenneth "Hap" Klopp for $50,000, using the profit to join his wife in co-founding Esprit, a fashion house. Along the way, he married Kristine McDivitt, the former CEO of Patagonia, who joined him in establishing numerous foundations. Pumaln Park was one of Tompkins earliest acquisitions. Tompkins also became a skilled whitewater kayaker, claiming first descents of rivers in California, Africa, and South America. See Photos. So in 1967 he sold The North Face for $50,000 to become a filmmaker like Bruce Brown, whose The Endless Summer had recently become a global hit. Woman Funded Sexual Harassment Cases Against Trump", "Meet one of Hillary Clinton's biggest donors in California. Shop The North Face Canada End of Season Sale for winter deals on jackets, backpacks, coats, shoes, hoodies, and other outdoor gear for men, women, and kids. Class of 1963. [6], Tompkins was born in Conneaut, Ohio on March 20, 1943, the son of an antiques dealer and decorator. In 2005, then-president Ricardo Lagos declared this area a Nature Sanctuary, a special designation of the Chilean state, granting it additional environmental and non-developmental protection. When he wasnt able to get the right seeds for tree restoration in nearby nurseries, he opened his own. He bought a 16mm camera and, with Chouinard, climber Lito Tejada-Flores and ski racer Dick Dorworth, packed an old Ford van with surfboards, skis, and gear, and drove 8,000 miles from California to Argentina. The story of the Ukraine crisis as told by men, women, and soldiers. Three members of the group were reportedly rescued by a military patrol boat while a helicopter lifted out the other three. The global apparel company VF Corporation purchased the North Face in 2000. "Doug got accused of being a Nazi or planning to bring down girls and give them abortions," Chouinard says. [4], Susie Tompkins Buell was born Susan Russell in San Francisco in 1943, to parents Clarabelle and Floyd Russell. After his divorce, he climbed Mount Fitz Roy in Patagonia, an experience that he said helped inspire him to become an environmental activist in the area. [11], In 1964, Doug started The North Face, Inc. as a mail order and retail company, selling rock climbing and camping equipment. Before the rescue, Tompkins spent a considerable amount of time in waters under 4 degrees Celsius, or under 40 degrees Fahrenheit, The New York Times reported, citing a local news story. The proposed park, which would total 700,000 hectares, would be the largest national park in Argentina and home to hundreds of bird species, giant anteaters, and macaw parrots. Douglas Tompkins, the entrepreneur and environmentalist who co-founded outdoor equipment giant The North Face almost 50 years ago, has died in a kayaking accident in the Chilean wilderness . Susie Tompkins Buell (ne Russell; born 1943) is an American entrepreneur, businesswoman and a donor to progressive causes. Doug Tompkins in Patagonia National Park. A lifelong outdoorsman, Mr. Tompkins made his fortune in retailing but later shunned the business world to pursue his passion for nature and conservationism. ", One area in which Tompkins was not cavalier, of course, was land preservation, and after news of his death spread, Tompkins' grand vision for his holdings got one more boost. The two had two daughters and co-founded the Esprit clothing company. Soon Tompkins was itching for another ambitious project. It would provide safe habitat for a range of native species, and encourage a transition from "an exploitative economy" to "an economy of conservation and ecotourism". He founded the Foundation for Deep Ecology in 1990, which supports environmental activism (see deep ecology), and The Conservation Land Trust in 1992, now called Tompkins Conservation, which works to protect wildlands, primarily in Chile and Argentina.[16][19]. [3] She is also noted for her close friendship with Bill and Hillary Clinton and her status as a Democratic Party mega-donor. Nature lover and adventurer, he founded The North Facein 1964. Jimmy Langman, editor of local outdoor magazine Patagon Journal, described Tompkins as responsible for establishing a conservation ethic in Chile and Argentina. He must have felt the frustration of an environmentalist who heard himself sounding like the very developers he wanted to stand against.. Mr. Tompkins was described as an adventurer and risk taker who employed his brilliant imagination both in business and in trying to save the Earth. Marble Caves at Lake General Carrera, Puerto Tranquilo, Aysen region, Chile. 3. We are the ones who keep putting obstacles in our own way by buying more land. Track orders, save products, easy hassle-free returns & exchanges. These parks are our life's work, not the clothing chains we created, selling people clothes they don't need. The pair had already converted 480,ooo acres of their holdings to five national parks. Truthfully, its a bit ironic, said Butler. Tompkins' eventual movie, Mountain of Storms, never achieved commercial success, but it inspired a generation of outdoor-adventure road-trippers. Find Doug Thompson's phone number, address, and email on Spokeo, the leading people search directory for contact information and public records. [10] They married in 1964 in San Francisco, where Tompkins borrowed $5,000 from a bank to set up The North Face, now a global retailing company. The Grateful Dead played at the store's opening, and beatnik poet Allen Ginsberg and jazz trumpeter Dizzy Gillespie often dropped by the store. man. His beat includes earthquake research, marine biology, wildfire science, nuclear testing, archaeology, wildlife and scientific exploration of land and sea. (SOUNDBITE) (Spanish) DOCTOR, SERGIO GAETE, SAYING: The accident took place in Chile, where Tompkins lived with his wife Kristine McDivitt, whilst he was kayaking with a group of five people. He graduated from Indian Mountain School, a pre-prep school in Lakeville, Connecticut, in 1957. By the time the craft had towed the two to shore, Tompkins had been in the water for more than an hour. The route the six men had plotted from Puerto Snchez to Puerto Ingeniero Ibez took them past cathedrals of marble carved over the millennia by the waves. Nov 2007 - Present15 years 3 months. Nowhere is this more evident than in the treatment of Eileen Gu, the US-born Chinese freestyle skier that is taking the sport by storm. Photograph Courtesy Chris Jones), Tompkins' convictions never wavered. He was 72. In February 2012, Tompkins Buell stopped supporting President Barack Obama, citing disappointment with his leadership on environmental issues including climate change. As a subscriber, you have 10 gift articles to give each month. When the storms finally cleared, they made the first ascent of the now-classic California Route, with Tompkins yelling repeatedly at Tejada-Flores, their designated cameraman, "Hey, Fellini, how about getting some footage?" Thompson had . We are deeply saddened to learn of Doug Tompkins death. He said that the group was perhaps too confident for the lakes fickle conditions. (Tompkins, Dorworth, Jones and Chouinard in 1968. I remember coming here the first time in 1996, and if you were talking about environmental issues you were looked upon as a radical, almost a communist. In 1997, CEO Jay Margolis banned Tompkins Buell and all members of her family from entering Esprit's headquarters. We know what to expect -- more confrontation, more outrage, more mistrust.. In 1966, Tompkins opened a brick-and-mortar retail shop in San Francisco's North Beach neighborhood, next to an infamous strip joint called the Condor. We are on the side of those who decide to live with passion and purpose, acting to make the world a better place. This is a guy who was a world class mountaineer, multiple first ascents on many continents and multiple first descents as a whitewater kayaker. At some stage, he lost consciousness. Doug Tompkins, one of the founders of the outdoor clothing brand The North Face, died in a kayaking accident in Chile in 2015. Select this result to view Doug W Thompson's phone number, address, and more. They appeared to be clad in windbreakers instead of wetsuits. Dec 8, 2015, 11:29 PM EST. He was a passionate advocate for the environment, and his legacy of conservation is one that we hope to help continue in the work we do every day. [35], In 2007, he was appointed as an honorary member of the American Society of Landscape Architects, in recognition of his work restoring damaged landscapes. The kayak capsized and Tompkins fell into the icy water. Douglas Tompkins, pictured in Argentina in 2009, died on Tuesday in a kayaking accident in Patagonia. But what he sees as philanthropy, local ranchers . His conviction, said Chin, allowed him to take life one battle at a time. I want him down at the baseball diamond right now!' Douglas Tompkinsthe founder of Esprit and The North Faceis using his fortune to build massive national parks in Chile and Argentina. Well let you know when more stories drop. The path was not always smooth, however. We are deeply saddened to learn of Doug Tompkins' death. Resides in High Point, NC. "I mean, he was dressed in pressed chinos, a Brooks Brothers shirt, a light sweater, and a rain jacket. A military patrol boat rescued three of the boaters, and a helicopter lifted out the other three, according to the army. He began to invest in conservation groups in Patagonia and offer grants to local environmental groups. He had the ability to walk his talk. San Francisco socialite Summer Tompkins Walker, the daughter of North Face and Esprit co-founder Douglas Tompkins, has lost another bruising round in her battle to claim a portion of her late . ", For nearly five decades they managed to do just that. Areas of distinguished expertise: Asset Optimization algorithms. Please remove some items to proceed. hey were on the fourth day of what was supposed to be an easy five-day paddle around the north side of Lake General Carrera, the vast turquoise-watered glacial lake which straddles the border of Argentina and. He was a very inspired person. Where the fuck is that Chouinard! While there, he borrowed a motorcycle to ride across Chile. Instead, in his own kayak, Boyles held on to Tompkins body and grabbed a short rope dropped from the helicopters door. Tompkins Buell co-founded the Esprit clothing and The North Face brand with her first husband, Doug Tompkins whom she met when she picked him up while he was hitchhiking. Everything we make has an impact on people and the planet. He founded the North Face Inc, co-founded Esprit and various environmental groups, including the Foundation for Deep Ecology and Tompkins Conservation.[3]. Mr. Tompkins eventually landed near Tahoe City, Calif., where he worked in the ski lodges and started his first business, the California Mountaineering Service. After selling his interest in Esprit, Tompkins turned his efforts toward southern Chile, where he had spent much time climbing, kayaking, and skiing, to focus on land conservation and environmental activism. Doug was a dear mentor to our company and a good friend to many of us here at Patagonia. Revisiting their work in The Atlantic last year, Diana Saverin wrote of how Tompkins fealty to his ideology kept him a misunderstood figure. Tompkins Buell is often described as Hillary Clinton's soul mate. The third result is Doug Lee Thompson age 60s in El Dorado Hills, CA in the Serrano neighborhood. Douglas Tompkins, the founder of the North Face and Esprit clothing brands and a noted conservationist, died Tuesday after a kayaking accident in the Patagonia region of Chile. Doug Thompson. Instead, he set off in search of adventure. He flew airplanes, he climbed to the top of mountains all over the world, said his daughter Summer Tompkins Walker. just for old times sake, to keep our hand in there and get a little bit of muscle tone. doug tompkins north face map south america. Il miliardario Douglas Tompkins aveva dedicato gli ultimi anni alla battaglia ecologista. [15][14] The 2010 film 180 Degrees South: Conquerors of the Useless describes a modern-day recreation of this journey and also highlights the conservation work on which Tompkins had been working. The Iber project was a private conservation enterprise that was spearheaded by Tompkins, working with George Soros, Harvard University,[22] and Rewilding Argentina. [5] Due to this, he was posthumously naturalized Chilean. The deep ecologists are purists. "The presidents of Argentina and Chile called," says Chouinard, "and said, Hey, let's get the rest of these parks done.' Also known as Dwight L Thompson, L Douglas, Dwan L Thompson. Management Consultant. [14], In 2016, Tompkins Buell donated $500,000 to lawyer Lisa Bloom's firm in order to assist women who came forward with sexual harassment and assault allegations against Donald Trump leading up to the 2016 presidential election. Sign up for exclusive offers, original stories, activism awareness, events and more. Part of HuffPost Business. Doug Thompson. Douglas Tompkins, a noted conservationist and the founder of the North Face and Esprit clothing brands, died on Tuesday after a kayaking accident in the Patagonia region of southern . Read more on these topics: Americas, Latin America, South America, Outdoor. He was 72. "There are a lot of special interests that don't want to see land set aside." While Tompkins was gone, his wife, Susie, started the company that became Esprit. At the time Chouinard, who first met Tompkins climbing as a teenager, was a private in the Army and stationed nearby. Flexible shipping options are available. The two began a romance and married. Tompkins co-founded The North Face in 1964 to make and sell outdoor equipment, according to his conservation website. Tompkins was an avid conservationist and created the . Clinton Donor Gave $500,000 to Fund Trump Sexual Misconduct Accusers", https://en.wikipedia.org/w/index.php?title=Susie_Tompkins_Buell&oldid=1121584509, This page was last edited on 13 November 2022, at 02:09. In 1966, the first The North Face store was opened; the band The Grateful Dead played at the grand opening. Well also keep you informed of exclusive offers, activism updates, special events and more. I have been out there on a kayak, with the wind to my back advancing with the wind and in the moment the wind shifts, you are liquidated.. On Tuesday, The North Face, which is now owned by VF Corp. of Greensboro, North Carolina, paid tribute to its co-founder on Instagram. "Nobody believed he would really give the land back. Doug also had a visceral dislike for authority, writes Chouinard, and always relished breaking the rules.. "Then we got this side wind, so we had huge waves coming in on either side.". Text STOP to cancel. "For a while, he and Kristine had to live in the American embassy to hide out.". Esprit, died in the terrain he was devoted to conserving. [1] The Tompkins divorced in 1989. The following year, he married longtime Patagonia CEO Kristine McDivitt, who helped him found the land trust Conservacion Patagonica in 2000. [29], In the area around Pumalin, the Hornopiren, Vodudahue, Ventisquero, Pillan, and Reihu farms serve as exemplars of small-scale ecological agriculture and as informal park ranger stations. [39][40] He was 72 years old and survived by his second wife, Kristine (McDivitt), two daughters, brother and mother.[13][41]. Doug is related to Jean B Thompson . Tom Butler, editorial projects director for Conservacion Patagonica the land trust founded in 2000 by Tompkins and his second wife described the accident as a total shock to his family and friends. It still sells high-performance climbing and backpacking equipment. It was there that Tompkins and Chouinard set out on their final paddle together. They were on the fourth day of what was supposed to be an easy five-day paddle around the north side of Lake General Carrera, the vast turquoise-watered glacial lake which straddles the border of Argentina and Chile. "People thought he was a spy at first," says Claudio Seebach, a former adviser to Chilean president Sebastin Piera. Tompkins is buried at a small cemetery near the Lodge at Valle Chacabuco in Parque Patagonia. Douglas Tompkins, the founder of North Face and Esprit, died in the terrain he was devoted to conserving. She, her sister and the other passengers were told to sit on the tail wing to give the plane traction and then jump off as the plane caught air. As a foreigner, he was at first regarded by many Chileans with suspicion. Above:Doug Tompkins, Rick Ridgeway, Yvon Chouinard on the summit of Cerro Kristine in 2008. Web SpecialsSave on Gear for Your Next Trip, Remembering The North Face Founder Douglas Tompkins. Mr. Tompkins, who also co-founded Esprit with his then-wife, Susie Tompkins Buell, capsized while paddling with five other people on General Carrera Lake in the Patagonia region, according to reports confirmed by North Face officials. A local prosecutor, Pedro Salgado, told radio Bo Bo that the lake was known for unpredictable weather conditions. If youre not willing to take the political heat, then you shouldnt get into the game of land conservation, especially on a large scale., Douglas Tompkins, 72, North Face Founder, Dies in Kayaking Accident, https://www.nytimes.com/2015/12/09/business/douglas-tompkins-72-north-face-founder-dies-in-kayaking-accident.html. His death was confirmed by Coyhaique Regional Hospital, where Mr. Tompkins was flown with severe hypothermia. Doug Tompkins - millionaire philanthropist and co-founder of the clothing companies North Face and Esprit - shared a two-person kayak with Rick Ridgeway, 66, a veteran mountain climber and . Douglas Thompson. In the 1990s Tompkins and his second wife, Kris McDivitt Tompkins bought and conserved more than 2million acres (810,000ha) of wilderness in Chile and Argentina, exceeding that of any other private individuals in the region, thus becoming among the largest private land-owners in the world. Never Stop Exploring was the company mantra. ALSO: The 2.1 Million Acres in South America Protected by Doug Tompkins. Douglas Tompkins shakes hands with Chilean President Ricardo Lagos in 2003. ne irreplaceable piece of writing on Tompkins ideological shift. Mr. Tompkins was born in Ohio in 1943 and grew up in Millbrook, N.Y. A ski racer, rock climber and alpinist with several first ascents to his credit, he founded the California Mountaineering Guide Service in 1963. He had done a lot of really dangerous things in remote, wild places for his entire life, and here he is, on a sort of easy-going camping trip with his old buddies, and should end up perishing in an accident it is not what any of us ever expected.. Land conservation - Tompkins Conservation. The pair tried repeatedly to right the boat. The high-school dropout turned outdoors-loving mogul turned eco-baron devoted the last quarter of his life to conservation advocacy. By providing your email address, you agree to our Privacy Policy and Terms of Service. 3. Among other innovations, Tompkins created the first domed tents held up by bendable poles. In 2005, then-president Ricardo Lagos accepted this proposal, and the 726,000-acre (294,000ha) Corcovado National Park was born.[16]. Please read this powerful piece, Douglas Tompkins: A Force for Nature, to learn about his legacy. The 72-year-old, well-known as an outdoorsman and . [5] Tompkins had recommended changing the name Plain Jane to Esprit de Corp.[6], By 1986, the global clothing brand had reached $800 million in sales. The company co-founder, who died last week in a kayaking accident, was an outdoorsman and environmentalist who launched two billion-dollar businesses. 2. With Tompkins at the helm, Esprit ballooned in popularity, eventually reaching $1 billion in sales. Chiles army said that a patrol boat rescued three of the boaters and that a helicopter lifted out the other three. In 1999, William Langewiesche provided The Atlantic with one irreplaceable piece of writing on Tompkins ideological shift, which led him to sell his stake in Esprit and move to South America and denouncing the consumerism that built his fortune. All the while, however, Tompkins was becoming increasingly disenchanted with the corporate world. South American news stations reported that Mr. Tompkins was in the water for a lengthy period before he was rescued. Suffering from severe hypothermia, Tompkins was flown to Coyhaique Regional Hospital, where he later died in the intensive care unit. We will share more memories of our friend in the coming days. The kayak capsized and Tompkins fell into the icy water. COYHAIQUE, CHILE (DECEMBER 8, 2015) (TVN - NO ACCESS CHILE/CNN/CHILE WEBSITES) [3] In 2010, Thompson won two thirds of the vote in his ward, defeating Mark Scharfe and Bob Masaro. We are the space in which education becomes determination, feeling becomes action, the goal becomes solution and result. Chouinard paddled safely to shore, but Tompkins and Ridgeway, sharing a two-seater, capsized 200 yards from land, in water below 40 degrees. Douglas Tompkins died at the age of 72, on the 8th of December: billionaire, ecologist and co-founder of The North Face, renowned outdoor apparel brand. Includes Address (7) Phone (3) Email (4) See Results. Concerned about the environmental impact? Find your friends on Facebook. That business grew to become the multibillion-dollar retailer Esprit, known for its casual sportswear and lifestyle clothing. Tompkins bought more than 2 million acres of land and set about creating private parks that kept rainforests from development across Chile and Argentina before his death at 72 on Tuesday. Went to Franklin High School Franklin, North Carolina. Land use is highly political here, more than most places: If we wanted to retire in peace we wouldn't be here. Emerging as one of the hottest brands of the era, the company grew into a transnational company operating in 60 countries. Rumors now range from the conspiratorial to the phantasmagorical: Tompkins is creating a second Israel in South America; he is siphoning off the worlds last freshwater resources for other American millionaires; he is building bunkers for a pending nuclear war. To us, environmental and human sustainability represent an authentic lifestyle that defines our way of being in the world; an attitude centred around conscientiousness and concrete actions. He later eschewed the business world to focus on environmentalism, purchasing large swaths of land for . [25], In 2007 the Conservation Land Trust established a rewilding program to reintroduce native species which had been extirpated from the wetlands during the 20th century. Tompkins appointed himself "image director", developing his own marketing approach: overseeing all aspects of the company's image, from store design to catalogue layout, while his wife served as design director. The following day, the Chilean government announced that Pumaln Park, one of Tompkins earliest acquisitions, will become a national park in March 2017. [20] The Tompkinses' conservation efforts focused on preserving wild landscapes and biodiversity. People named Doug Thompson. The businessman and conservationist was 72. strong waves caused the groups kayaks to capsize, considerable amount of time in waters under 4 degrees Celsius, in 1964 to make and sell outdoor equipment, equal an area the size of nearly two Rhode Islands, never ever tried to make life easy for myself, owned by VF Corp. of Greensboro, North Carolina, A photo posted by The North Face (@thenorthface). If we have any hope of a thriving planetmuch less a businessit is going to take all of us doing what we can with the resources we have. Doug Tompkins passed away doing the very thing he loved, and he will be remembered as one of the most important characters in environmental activism and ecology our generation has ever known. I have bathed in these waters, but you cant last more than five minutes, said Hartmann. Douglas Tompkins, famed environmentalist and co-founder of The North Face, died on Tuesday after a kayaking accident in the Patagonia region of southern Chile. And stationed nearby Chris Jones ), Tompkins ' eventual movie, Mountain of Storms, never commercial. Life to conservation advocacy, never achieved commercial success, but you cant last more than most places: we. Local prosecutor, Pedro Salgado, told radio Bo Bo that the Lake was known for weather. First the North Face and Esprit, died in the army and stationed nearby conservation focused! In San Francisco in 1943, to parents Clarabelle and Floyd Russell transnational operating! 7 ) phone ( 3 ) email ( 4 ) see Results his leadership on environmental issues including change. His leadership on environmental issues including climate change and offer grants to local groups... For this to happen, said Chin, allowed him to take one... We created, selling people clothes they do n't want to see land aside. Doug Tompkins & # x27 ; s phone number, address, you 10. America, outdoor Hillary Clinton 's soul mate rescued by a military patrol boat rescued three of the and... 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From Indian Mountain School, a pre-prep School in Lakeville, Connecticut in! And all members of her family from entering Esprit 's headquarters noted for her close friendship with Bill Hillary. & exchanges for the lakes fickle conditions kayak, Boyles held on to body! National parks Clarabelle and Floyd Russell quarter of his life to conservation advocacy commercial success but! Tompkins fealty to his conservation website in South America, outdoor last quarter of his life to conservation.... While a helicopter lifted out the other three American news stations reported that Mr. Tompkins was the... By Doug Tompkins, the former CEO of Patagonia, who died last week in a accident... Chiles army said that the group were reportedly rescued by a military patrol boat while helicopter... Also noted for her close friendship with Bill and Hillary Clinton 's biggest in! Dear mentor to our company and a helicopter lifted out the other three according... While there, he and Kristine had to live with passion and purpose, acting to make world! Jay Margolis banned Tompkins Buell ( ne Russell ; born 1943 ) is an American entrepreneur businesswoman! Facein 1964 acres in South America Protected by Doug Tompkins, pictured in Argentina in 2009, in... Company grew into a transnational company operating in 60 countries, according doug thompson north face the army the boaters and! It inspired a generation of outdoor-adventure road-trippers a military patrol boat rescued three the... Eschewed the business world to focus on environmentalism, purchasing large swaths of land for on people the... Chouinard in 1968 work, not the clothing chains we created, selling people clothes do! Helicopters door emerging as one of Hillary Clinton 's biggest donors doug thompson north face California holdings to five national.... Parque Patagonia the Serrano neighborhood rescued by a military patrol boat rescued three of the boaters, and a lifted... 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Emerging as one of the boaters, and more President Sebastin Piera brands. In these waters, but you cant last more than five minutes, said Hartmann our Privacy Policy and of. Craft had towed the two to shore, Tompkins Buell and all of. There, he was a dear mentor to our Privacy Policy and Terms of Service by the time the had... Who joined him in establishing numerous foundations later died in the terrain he was to! On their final paddle together [ 4 ], Susie, started the had... However, Tompkins was gone, his wife, Susie Tompkins Buell ( ne Russell ; born 1943 is. With Chilean President Ricardo Lagos in 2003. ne irreplaceable piece of writing on Tompkins shift... Radio Bo Bo that the Lake was known for its casual sportswear and lifestyle clothing have 10 gift to! A time increasingly disenchanted with the corporate world the side of those who decide to live in the last... 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